These are not aspirations. Each one is a rule that has already changed a decision, and each one has a line underneath it saying what it costs us. A value that has never cost anything has never been tested, which means nobody knows whether it is real.
We took them backwards from the product rather than forwards from a workshop. Look at what Orbislo actually does when money is on the line, write that down, then hold ourselves to the written version.
01
Publish the number, not the adjective
Any claim that could be a number is a number, and it sits where the decision is made.
What it costs us. The throttle threshold on the buy button converts worse than silence. We know, because silence is what everyone else chose.
02
Refund before we are asked
If the product failed you, the money goes back without a ticket, a form or a conversation.
What it costs us. Automatic refunds give up every dispute we would have won by attrition.
03
Never sell where we cannot serve
No buy button in a territory our partners cannot deliver. No warning label used as a substitute.
What it costs us. Every refused territory is revenue we could have taken and refunded later, which is what the category does.
04
Tell you first
When something breaks, affected customers hear it from us before they notice it themselves.
What it costs us. We generate our own bad news, on the record, with a timestamp that can be quoted back at us.
05
Your balance is yours
Data does not expire, the wallet is not a ticket, and nothing is engineered to be forfeited.
What it costs us. Unused balance is free margin in this category and we deleted it on purpose.
06
Where these came from
The travel eSIM category taught us all six by doing the opposite. Search any large brand in this space and the autocomplete suggests the word scam.
What it costs us. That is not because the companies are unusually wicked. It is because the product is bought in a hurry, used in a foreign country, and judged at the worst possible moment. Every small ambiguity in the sale becomes a furious review two weeks later.
The same six, as a scoreboard
Rule
How you check it from outside
The number today
Publish the number
Open any unlimited plan and look at the buy button
2 GB a day, then 1 Mbps
Refund before asked
Fail a provisioning and time the reversal
Under 60 seconds, automatic
Say where we lose
Read our own comparison pages for the losses
169 against 145 destinations, stated by us
Never sell what we cannot serve
Look for a buy button in a weak territory
Absent in 55 places we could have listed
Tell you first
Read the status page during an incident
Post mortem inside 72 hours, over 30 minutes
Your balance is yours
Leave a wallet alone for a year and look
Data never expires
A principle you cannot check is a slogan. Every row here can be checked without asking us for anything.
What these values do not say
They do not say we are the cheapest. On a single small purchase we are frequently beaten, and our pricing page shows where.
They do not say we cover the most places. Airalo reaches more destinations on its global plan today than we do, and we are growing towards our own target.
They do not say we never fail. We publish a provisioning success target below one hundred percent, which means we have written down the failures we expect and the refund that follows.
They also do not say we are a family. We are a company. We pay people, we set targets, and when a target and a rule collide the rule wins and somebody writes down what that cost. That document is boring and it is the most important artefact we keep.
The rules exist for the moment somebody far from home needs the thing to just work.
How a value gets changed
Values that only ever get added are a shrine. Values that can be argued down are an operating system.
Anyone can propose a change in writing, with the decision it would have altered
The proposal has to name what the new rule costs, in money or in speed
It is argued in a document rather than a meeting, so the reasoning survives the people
If it is adopted, this page changes and the old wording stays in the history
If it is rejected, the rejection is written down too, because the next person will ask
Questions people actually ask
Are these values or are they marketing?
Each one is written as a rule that changes a decision and costs us something measurable. Publishing the throttle number on the buy button loses us the sales that a vaguer page would have won. Refusing to sell in territories our partners cannot serve loses the revenue. If a value on this page could be deleted without changing a single thing we do, it should not be here.
Why publish the throttle number on the buy button?
Because it is the number that decides whether the plan works for you. Unlimited day passes run at full speed to 2 GB a day, then 1 Mbps. Metered plans have no throttle at all. Independent testing has measured one large competitor throttling near 3 GB a day and another that publishes no number at all and was measured under 1 Mbps after throttling.
You say you refund before being asked. How?
If provisioning fails after payment, the system issues the refund itself within 60 seconds. There is no ticket and nothing to chase. If the price of a plan you bought falls within 30 days, the difference goes to your wallet automatically. You do not have to notice.
Do you really publish comparisons where you lose?
Yes. Airalo reaches 169 destinations on its global plan and we are at 145, so on raw destination count we lose today. Saily bundles ad blocking audited at 28.6 percent data saved and we do not have an equivalent. Both facts are on our comparison pages, written by us.
What does never sell where we cannot serve mean in practice?
If our partner networks in a territory cannot deliver a connection we would be willing to pay for ourselves, the buy button is not there. There is no half hearted plan with a warning underneath. A country page in that state says so and points you at what will actually work.
What happens when a value and a quarterly target disagree?
The value wins and we write down what it cost, in the same document that carries the target. A principle nobody ever loses money to is decoration.
